Experience an exquisite collection of meticulously curated clothing, accompanied by unparalleled styling expertise and exceptional customer care. At our core, we prioritize our customers and their satisfaction. Embracing the beauty of our flawlessly imperfect bodies is a source of pride for us.
Introducing What About This - a fashion brand dedicated to empowering real women, by real women! As a spirited team of Northern girls (plus one bloke), we believe that shopping should be an enjoyable experience. That's why we go above and beyond to ensure just that. Our stunning collection of thoughtfully curated clothing, combined with our exceptional styling and outstanding customer service, places our customers at the forefront of our mission. We take immense pride in showcasing our beautifully imperfect bodies through our try-on videos,