Joseph Heller, the founder of The/Studio, resided in China for more than a decade, providing assistance to fashion brands and major retailers in meeting their manufacturing requirements. Throughout this time, he came to the realization that while the world was evolving, the manufacturing industry remained trapped in an outdated mindset reminiscent of the 19th century. This lack of synchronization with reality became apparent as mass audiences began to fragment into smaller, more specialized markets, customers demanded immediate product availability, trends shifted rapidly, and ethical
