According to Morrow, the majority of helmet graphics are either tacky or cater to cartoon characters, which limits their appeal to anyone older than three years old. He believes that there is a demand for simpler helmet designs that deviate from the aerodynamic style commonly seen in cycling helmets. Morrow envisions a product that is visually engaging and expressive, rather than just another plain black helmet. He asserts that helmets will continue to be worn in the future, but they need to be made more exciting and appealing.
